Schiele and Associates, LLC

Altrium Brand Stack — Internal Reference

This is the governing map: Altrium = Parent HoldCo. Everything else rolls up as a subsidiary, DBA, trademark/IP, or product line. Keep assets brand-pure: one brand palette per asset.

Brand Architecture

  • Altrium Holdings Group Parent / HoldCo
    • Schiele & Associates LLC • Subsidiary
      • The Circle of Growth™ Trademark / IP
      • Theodore “Teddy Bear” Schiele DBA
    • LIFTStack LLC • Subsidiary
      • Genesis AI Product #1

Rule: Parent branding (Altrium) is for corporate / group-level identity. Subsidiary brands are for operational websites, offers, and product experiences.

Foundation Rules

Background: #FFFFFF (White). Clean canvases = premium signal.

Typography / Frames: #0A0A0A (Black). Primary type, borders, icon chrome.

Utility highlight: #F0A414 (Yellow). Use sparingly for callouts/progress — never for body copy.

Naming + Marks

LLCs: Use “LLC” in legal docs and footers when required.

DBA: Use “Theodore ‘Teddy Bear’ Schiele” as the operating name (brand voice + personal market presence).

Trademark/IP: Use The Circle of Growth™ consistently as the mark.

Altrium Holdings Group PARENT / HOLDCO
Black • Gold • Blue • White
Primary — Gold (Shiny)
#E2A72C
Secondary — Black
#0A0A0A
Accent — Blue
#0B3D91
Base — White
#FFFFFF
Use Gold for authority + premium signals (headlines, dividers, seals). Keep layout mostly white. Blue is the digital accent. Black anchors trust.
Schiele & Associates LLC • SUB
Navy • Burgundy • Silver
Primary — Deep Navy
#1A2B4B
Secondary — Bold Burgundy
#800020
Accent — Silver
#C0C0C0
Utility — Yellow
#F0A414
Navy = trust + structure. Burgundy = authority accents. Silver = premium “system” feel. Yellow is for micro-emphasis only.
The Circle of Growth™ TRADEMARK / IP
Orange • Blue • Yellow
Primary — Orange
#F64011
Secondary — Blue
#15A9C5
Support — Yellow
#F0A414
Orange = momentum. Blue = clarity. Yellow = emphasis. Keep black typography for legibility.
Theodore “Teddy Bear” Schiele DBA
Orange • Forest • Cream
Primary — Orange
#FC4928
Secondary — Forest
#0B3D2E
Accent — Cream
#F5F5DC
Utility — Yellow
#F0A414
This palette is personality-forward. Orange drives energy. Forest adds grounded authority. Cream softens panels/pull-quotes.
LIFTStack LLC • SUB
Black • White • Blue
Primary — Blue
#068AC5
Foundation — Black
#0A0A0A
Base — White
#FFFFFF
LIFTStack should feel like a control panel: white space, black UI chrome, blue for action/state.
Genesis AI PRODUCT
Black • Gold
Primary — Gold
#E2A72C
Foundation — Black
#0A0A0A
Base — White
#FFFFFF
Genesis AI should read “premium intelligence”: black depth + gold precision. Keep blue out unless it’s explicitly a LIFTStack system UI element.